Luxindex, spanish planner brand, planned to launch a new and original planner aimed at younger audience segment. The new project required the creation and development of the product, a new brand identity and packaging. We value the proposals that the market offered in this category, and can verify that they were all very similar. No lines, no rules, which is the focus of this project: a philosophy for product was generated. A name search, creative identity, development and design of the content and design pack was performed. A style that reflects cultural attitudes, style icons and potential users own life was adopted.