Sánchez Romero Carvajal

The following description is concerning the redesigning of the flavors of Sanchez Romero Carvajal paté. Presented in Bipack formats, we designed cans and boxes for two units and packaging. We looked for a chromatic code in accordance with the rest of the family of patés. The most important and significant part of this project was to change the bipacks, which were previously stored in a tube, to a hexagonal format in which pâté is traditionally presented (which was also redesigned). We tried to capitalize the structural design as part of the brand identity